Who we are
WHO WE ARE
Milan, September 2020
Six months after the beginning of a pandemic that has upset the whole world, it comes from Carlotta Orlando’s head the idea of founding her own brand: Giglio Tigrato. With Giglio, Carlotta wanted to promote a new way of doing fashion that goes against everything that is not sustainable, everything that produces a waste and everything that does not stand out the uniqueness, a quality that, too often, we all forget to have because of fast fashion.
Carlotta, for her friends Ciotti, gives new life to vintage garments and waste materials which have been forgotten by the logic of mass-production and consumerism. Giglio Tigrato aims to use fabrics that others have overproduced or discarded: her Capsule Collections are 100% Made in Italy and characterized by simple shapes and an extensive material research. Everything produced in Giglio Tigrato’s atelier has by definition its own story: the material used, the handcrafted techniques, the use of the sewing-machines and the use of paints are key elements bring you back to the traditional . Giglio Tigrato (in English Tiger Lily), is both an Asian flower and the Princess of the Indian Tribe from Neverland. The brand encapsulates this dual identity with its flamboyant designs, recalling the Japanese and Chinese culture, and with its characteristic symbolism and attachment to nature, influenced from the Native American Tribes. Just like on the island of Peter Pan, the atelier of Tiger Lily is the place where for Carlotta and her team, companions of adventures, everything becomes possible and fuels the desire to dismantle the crazy and destructive logic behind the fashion industry that are slowly destroying our planet.
In a fast paced world where impossible standards and ideals have led to homologation and uniformity, Giglio encourages you take a break, look inside oneself and provide you an outlet to really investigate your taste and your personality. Carlotta and her team are here to make us understand that each and every one of us is unique and precious, and we don’t need others to decide who we are.
Fashion, vintage, sustainability, uniqueness and art: five words with which Giglio Tigrato aims to change the consumer mentality.
Graduated at Politecnico of Milano
Founder, Designer & Creative Director
Graduated at Marangoni Institute
Graphic Designer, Illustrator, Fashion Stylist and Social Media
Student at ESCP Business School
Intern in Business & Development and Market Research
Student at IE Business School
Intern in Business&Development and Marketing